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Worth The Drive
Authentic family travel content for brands who want to reach real families — not just followers.
Start the ConversationA Joy Maker on
The Scenic Route
I'm Sierra — wife to DJ, mom of three (Jionni, Wynter, and Golden), and a road tripper down to my soul. Based in Atlanta, I built Pierce Casa around one simple belief: the best family memories happen when you take the long way.
My audience are real families who want to travel more, stress less, and find the stops that make it all worth it. When I recommend something, they go. Because I only share what I'd actually do with my own family.
"She doesn't just post destinations — she makes you feel like you were there."
The Scenic Route CommunityContent That Moves
Real Families
Full trip coverage across Instagram Reels, TikTok, blog, and YouTube. Designed to inspire families to book and go.
Seamless, authentic product and brand features woven into real family travel content. Never forced. Always felt.
Sponsor an episode of our signature series. Your destination or brand earns the verdict families trust.
Live and post-event coverage for brand activations, openings, and experiences built for families.
Custom packages combining Instagram, TikTok, and long-form blog content with full usage rights available.
Local Atlanta and Southeast partnerships for brands wanting to reach engaged families in the region.
Worth The Drive
Our recurring family road trip series where every destination earns its verdict. Brandable, repeatable, and built for partnerships. Sponsor an episode and put your destination in front of thousands of families ready to hit the road.
Ask About SponsorshipReady to Plan Something
Worth The Drive?
Tell us about your brand and we'll be in touch within 48 hours.
Got it!
Thank you for reaching out. Sierra will be in touch within 48 hours.
In the meantime, follow along at @wynter_jo.